A Gift List for All Seasons - All the Good Things

This is an article that I received in the most recent edition of Jeffrey Gitomer's Sales Caffeine (Issue 215). I think we can all take something from it. I know I did. JK A different gift list: ALL THE GOOD THINGS He was in the first third grade class I taught at Saint Mary's School in Morris, Minnesota. All 34 of my students were dear to me, but Mark Eklund was one in a million. Very neat in appearance, but had that happy–to–be–alive attitude that made even his occasional mischievousness delightful. Mark talked incessantly. I had to remind him again and again that talking without permission was not acceptable. What impressed me so much, though, was his sincere response every time I had to correct him for misbehaving – "Thank you for correcting me, Sister!" I didn't know what to make of it at first, but before long I became accustomed to hearing it many times a day. One morning my patience was growing thin when Mark talked once too often, and then I made a novice–teacher's mistake. I looked at Mark and said, "If you say one more word, I am going to tape your mouth shut!" It wasn't ten seconds later when Chuck blurted out, "Mark is talking again." I hadn't asked any of the students to help me watch Mark, but since I had stated the punishment in front of the class, I had to act on it. I remember the scene as if it had occurred this morning. I walked to my desk, very deliberately opened my drawer and took out a roll of masking tape. Without saying a word, I proceeded to Mark's desk, tore off two pieces of tape and made a big X with them over his mouth. I then returned to the front of the room. As I glanced at Mark to see how he was doing, he winked at me. That did it!! I started laughing. The class cheered as I walked back to Mark's desk, removed the tape, and shrugged my shoulders. His first words were, "Thank you for correcting me, Sister!" At the end of the year, I was asked to teach junior high math. The years flew by, and before I knew it Mark was in my classroom again. He was more handsome than ever and just as polite. Since he had to listen carefully to my instruction in the "new math," he did not talk as much in ninth grade as he had in third. One Friday, things just didn't feel right. We had worked hard on a new concept all week, and I sensed that the students were frowning; frustrated with themselves and edgy with one another. I had to stop this crankiness before it got out of hand. So I asked them to list the names of the other students in the room on two sheets of paper, leaving a space between each name. Then I told them to think of the nicest thing they could say about each of their classmates and write it down. It took the remainder of the class period to finish their assignment, and as the students left the room, each one handed me the papers. Mark said, "Thank you for teaching me, Sister. Have a good weekend." That Saturday, I wrote down the name of each student on a separate sheet of paper, and I listed what everyone else had said about that individual. On Monday I gave each student his or her list. Before long, the entire class was smiling. "Really?" I heard whispered. "I never knew that meant anything to anyone!" "I didn't know others liked me so much." No one ever mentioned those papers in class again. I never knew if they discussed them after class or with their parents, but it didn't matter. The exercise had accomplished its purpose. The students were happy with themselves and one another again. That group of students moved on. Several years later, after I returned from vacation, my parents met me at the airport. As we were driving home, Mother asked me the usual questions about the trip, the weather, and my experiences in general. There was a lull in the conversation. Mother gave Dad a side–ways glance and simply said, "Dad?" My father cleared his throat as he usually did before something important. "The Eklund's called last night," he began. "Really?" I said. "I haven't heard from them in years. I wonder how Mark is." Dad responded quietly, "Mark was killed in Vietnam. The funeral is tomorrow, and his parents would like it if you could attend." To this day I can still point to the exact spot on I–494 where Dad told me about Mark. I had never seen a serviceman in a military coffin before. Mark looked so handsome, so mature. All I could think at that moment was, “Mark, I would give all the masking tape in the world if only you would talk to me.” The church was packed with Mark's friends. Chuck's sister sang "The Battle Hymn of the Republic." Why did it have to rain on the day of the funeral? It was difficult enough at the graveside. The pastor said the usual prayers, and the bugler played taps. One by one, those who loved Mark took a last walk by the coffin and sprinkled it with holy water. I was the last one to bless the coffin. As I stood there, one of the soldiers who acted as a pallbearer came up to me. "Were you Mark's math teacher?" he asked. I nodded as I continued to stare at the coffin. "Mark talked about you a lot," he said. After the funeral, most of Mark's former classmates headed to Chuck's farmhouse for lunch. Mark's mother and father were there, obviously waiting for me. "We want to show you something," his father said, taking a wallet out of his pocket. "They found this on Mark when he was killed. We thought you might recognize it." Opening the billfold, he carefully removed two worn pieces of notebook paper that had obviously been taped, folded and refolded many times. I knew without looking that the papers were the ones on which I had listed all the good things each of Mark's classmates had said about him. "Thank you so much for doing that," Mark's mother said. "As you can see, Mark treasured it." Mark's classmates started to gather around us. Charlie smiled rather sheepishly and said, "I still have my list. It's in the top drawer of my desk at home." Chuck's wife said, "Chuck asked me to put his in our wedding album." "I have mine too," Marilyn said. "It's in my diary." Then Vicki, another classmate, reached into her pocketbook, took out her wallet and showed her worn and frazzled list to the group. "I carry this with me at all times," Vicki said without batting an eyelash. "I think we all saved our lists." That's when I finally sat down and cried. THE END Written by: Sister Helen P. Mrosla The purpose of this letter is to encourage everyone to compliment the people you love and care about. We often tend to forget the importance of showing our positive feelings, our affections and our love. Sometimes the smallest of words could mean success to another. Feel free to send this letter around and spread the message of encouragement to express your good feelings for others –– you never know what the impact can be. I wish you and your families all the joy of a holiday, and all the health and happiness a new year can offer. Jeffrey Gitomer is the author of The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. President of Charlotte–based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. He can be reached at 704/333–1112 or e–mail to salesman@gitomer.com

Commercial Real Estate to Be Featured in January issue of Eastside Business Monthly

We are looking forward to featuring Commercial Real Estate in the January issue of Eastside Business Monthly. Make sure to get your ad space reserved asap and submit any relevant news or content before the December 20th deadline. The current issue of the Eastside Business Weekly E-Newsletter will be sent out to over 2300 people in the morning. You can subscribe FREE by send an email to Subscribe@EastsideBusiness.com Finally, the Eastside Business website is now live. Be sure to visit soon and often - make sure you add your business or organization to our new online Business Directory FREE of charge. Featured listings are available at an initial low rate of only $50 per year. Thank you for your interest in Eastside Business.

All New Eastside Business News Site is Live!

The All New Eastside Business News site is now live at EastsideBusiness.com Mucho thanks to Ramey Bell and Rocket Fuel Marketing. I think that you will like it a lot and look forward to your comments. Please make sure to visit our Business Directory and list your Eastside business or organization for FREE. Featured listings are available for a limited time at only $50 a year on a first-come, first-served basis, although priority is given to advertisers in the print edition of Eastside Business Monthly. For more info send an email to Ads@EastsideBusiness.com

The China Eggs

This is a great story that was in today's Small Business Advocate e-newsletter from Jim Blasingame. I recommend that anyone in business sign-up for and read his newsletter. The China Egg "Farm-fresh eggs." Seeing those words on a breakfast menu harkens me back to when that was a daily reality. But farmers know that hens don't lay eggs for our breakfast. Consequently, they harvest the fresh eggs each day, and leave a China egg in each nest, which is sufficient to prevent the hens from abandoning their nests and continue production. There are China eggs in business, too. They're the prospects you keep calling on who never buy anything. Since you're smarter than a chicken, don't spend time and resources sitting on China eggs. On the farm or in business, China eggs never hatch. The message I get from this is that your time is your key resource and you cannot afford to spend it on those who waste it and will never buy or do business with you. On the other hand, my brother is a pit-bull salesperson who will call on a prospect every month or couple of weeks in person until they do buy from him. He will tell them straight up "I'm going to keep on coming by until you end up buying from me". It almost always works - although he occasionally has had to call on a person for 2 or 3 years before getting an order.

New Website almost Ready

Hello Dedicated Readers: I wanted to let you know that we have been hard at work on the new, and greatly improved Eastside Business website. Thanks to the design work of Ramey Bell, I believe it kicks ass on all the other local news sites, including the King County Journal's. You'll have to take a look on the 1st of Decemeber (or maybe a day or two earlier) and see for yourself. Please let us know what you think! When it goes live, we will be consolidating the websites for Eastside Business Weekly and Eastside Business Monthly into one great site at EastsideBusiness.com. Besides being updated on a daily basis, one of the great features of the new site is that local businesses and organizations will be able to add themselves to the online Eastside Business Directory free of charge. Visitors will then be able to rate these businesses and write reviews. It's cool and I'm looking forward to introducing it to you!!!

Bill Gate's "Sea Change" Email - Full Text

Thanks to Dave Winer and Hypercamp we now have the full text of Bill Gate's by now infamous email noting a "sea change" in technology as well as the complete memo from Ray Ozzie that was attached to that email. We're certainly glad that they've recognized the need to adapt and hope they can do so quickly and successfully. We'll certainly do what we can to help.

Ruby's Diner at Redmond Town Center Celebrating 5th Anniversary

Ruby's Diner at Redmond Town Center is celebrating its 5th anniversary with a 15 day celebration with special promotions. Congratulations to Ruby's!

Redmond's Perma-Chink Systems on "Extreme Makeover: Home Edition"

Redmond-based Perma-Chink Systems has contributed to television's "Extreme Makeover: Home Edition". The show will air Sunday, November 13th at 8pm on ABC. (full story)

McCormick and Schmick's Pre-Opening

Tonight's pre-opening at McCormick and Schmick's in Lincoln Square was a real nightmare! People were cramming in and it was almost impossible to get anything to eat or drink. I'm not sure why they even asked for RSVPs as it was readily apparent that anyone who walked by could get in - after the stood in line waiting for everyone in front of them to cram in. They are very lucky the fire marshall wasn't around (or had his eyes closed). At any rate, it looks like it will be a very popular place. If it is like the other M&S restaurants, the food and the service will both be very good and generally be a very positive experience. I'm glad to have it so close to home.

Seahawks Partner with Creative Concepts

The Seattle Seahawks and First & Goal Inc. have reached a new partnership agreement with Woodinville, Wash. based print broker, Creative Concepts. Creative Concepts specializes in creating printing solutions by utilizing a network of specialized printers to fulfill the needs of their clients. The Seahawks and First & Goal Inc. will utilize Creative Concepts for all internal and external printing needs.

“Fight The Flood” T-shirt Raises Over $175,000 for Hurricane Relief

Sunrise Identity, a Woodinville-based promotional merchandise and marketing firm, was called on by Bungie Studios, developers of Xbox video games Halo and Halo 2, which reacted immediately following the Hurricane Katrina disaster to create "Fight the Flood" Halo-themed T-shirts. All profits from the sales of those T-shirts were donated to the American Red Cross Hurricane Katrina disaster relief effort. With the help of Sunrise Identity, Bungie was able to have the T-shirts designed and available for shipping in just 24 hours, with credit card order processing online and ready to go almost immediately. Sunrise Identity¹s speed of turnaround and built-in logistical flexibility meant that there was virtually no gap between Bungie¹s initial idea and the campaign¹s inception ­ ensuring as much money made it to where it was needed, as quickly as possible. Fight The Flood shirts sold for $19.95 at www.bungiestore.com <> . To date, more than 11,000 T-shirts have been sold, raising over $175,000 in actual donations. “Our entire team was immediately excited at the chance to contribute resources and effort towards the hurricane relief mission,” said Sunrise Identity CEO Mitch Mounger. “This fundraising effort resonated with Bungie¹s intensely loyal and technology savvy fans ­ the grass roots response was made possible because of a company willing to leverage the value of its immensely popular brand, a huge group of incredibly passionate and charitable gamers and a number of people who worked hard to execute orders.” “Without Sunrise 's expertise and infrastructure, Bungie's idea could have simply become a good intention with no result. Thanks to Sunrise , we were able to turn that idea into a real effort, and take advantage of the tremendous generosity and kindness of the Halo gaming community to do some solid, measurable good,” said Pete Parsons, studio manager at Bungie Studios. “We thank our employees and vendor partners, many of whom worked extra hours and weekends to meet demand. This was a team effort ­ Bungie Studios, Halo fans, Sunrise Identity ­ and it feels good to help the people affected by these storms any way we can,” added Mark Lynch, senior vice president of Programs and Fulfillment at Sunrise Identity.

Melanie Saedi is hired at Sammamish Chamber

The Sammamish Chamber of Commerce Board of Directors has announced the hiring of Melanie Saedi to the position of SCC Executive Administrator. (details)

Lockheed Martin Opens New Office in Bellevue

Lockheed Martin opened the doors to a new customer support office Thursday. The 8,000- square-foot office located in Bellevue reflects Lockheed Martin's expanding presence in the Seattle metro area in support of its growing regional business base. (Read the full story)

First Mutual Announces Stock Repurchase

First Mutual Bancshares, parent company of Bellevue-based First Mutual Bank announced today that they have agreed to buy back 2.7% of their outstanding shares from Bellevue Square Managers and Kemper Freeman Jr. (complete story)

Microsoft and Pinnacle Partner on Digital Photo & Video Organization and Editing Tool

Microsoft and Pinnacle Systems Inc. today introduced Microsoft Digital Image Suite PLUS, a complete set of intuitive digital photo- and video-organization and editing tools that combines Digital Image Suite 2006 with Pinnacle Studio version 10 in a single, package. (complete story)

AT&T to Provide Managed Hosting Services to Microsoft Game Studios

AT&T announced today it has won a $9.5 million, three-year managed hosting contract from Microsoft Game Studios (MGS) to support various online experiences and the infrastructure for massively multiplayer online role-playing games. The online games include the latest for both Windows and the Xbox 360 video game and entertainment system from Microsoft. (full story)

Concur Technologies Appoints Jeff Seely to Board of Directors

Redmond-based Concur Technologies recently announced the appointment of Jeff Seely to its Board of Directors. (story)

Grand Opening of Lincoln Square and the Westin Bellevue

I wasn't able to get to this morning's grand opening ceremonies for the Westin Bellevue and Lincoln Square, but took my wife and daughter to look around this afternoon. On our way out of Lincoln Square and down to the hotel, we happened to bump into Kemper Freeman Jr. and I introduced him to Elena and Jackie. Not surprisingly he said pointed out that Jackie was a future shopper (I didn't bother to tell him that both Elena and Jackie already spend many days and nights at Bellevue Square stores like Victoria's Secret and Gymboree). I congratulated him on getting the place open and he did seem like he was relieved that it was actually getting done. Along with Bellevue Square, & Bellevue Place, Lincoln Square is being marketed as part of the "Bellevue Collection" by Kemper and his Kemper Development Corporation. In an article that I read online the other day, they are supposed to be doing a $3-6 million advertising campaign over the next three years in local publications. I'd be lying if I said it doesn't hurt to know that so far none of those advertising dollars are scheduled to be spent with Eastside Business or Eastside Business Monthly, especially after what we've already done to help promote Lincoln Square and Westin Bellevue. I didn't want to rain on Kemper's day today, but do want him to realize that Eastside Business would love to be able to continue to support him and his Bellevue Collection, and we would welcome his support for Eastside Business. He might even see some of those dollars back from a "future shopper" ...

Robert Scoble blogging about Microsoft Live

On the Scobleizer blog today, Robert Scoble from Microsoft wrote about MS showing off their new http://www.live.com in San Francisco. Apparently some 50+ of the thousands of people who read Scoble's blog each day decided to comment on his post - many very negatively. The Windows Live site is still in beta and does not yet have everything figured out for all browsers other than Explorer, but I'm sure they are working away on it in Redmond as I type and you read. Give 'em a chance and they'll make it work. I have no doubt. I'm really pulling for the Microsoft machine in the battle of the bay.

Herbolds give $1.5 mil to the Hutch for Cancer Research

Former Microsoft COO Bob Herbold and his wife Pat, who has recently been named American Ambassador to Singapore, just announced a $1.5 million dollar gift to the Fred Hutchinson Cancer Research Center. This donation will help to fund the Herbold Computational Biology Program at the Hutch. Please read the full story.

First Mutual Bank Hires Mizumori

First Mutual Bank has hired Victor Mizumori as the Community Business Banking Manager.

 

Mizumori, a 30-year Northwest banking industry veteran, oversees a group of four community business development officers in First Mutual’s retail markets.  Mizumori also lends a hand in product development and manages a number of contracts.  Prior to joining First Mutual, he worked at Key Bank for 29 years. He earned a BA in business from Seattle University.

 

Mizumori is a Lions Club member and has been the treasurer of the Wing Luke Asian Museum, located in Seattle’s International District, for seven years.  In addition to those groups, Mizumori volunteers with the Executive Development Institute, of which he is a graduate. He resides in Redmond.

 

Early Skiing in Washington???!!!???

 

After a very disappointing, almost non-existent 2004-2005 season, Washington Ski areas may be looking at a great and early ski season this year.  Stevens Pass today received its first snow fall of the season – over 6 inches at the base and over 8 inches at the summit.  More information can be found at Stevens Pass .  

 

Other Washington ski areas planning on a great season include: The Summit at Snoqualmie ,  49 Degrees North , Bluewood , Crystal , Hurricane Ridge , Mission Ridge , Mt. Baker , Mt. Spokane , Stevens Pass , and White Pass .

 

Bartell Drugs to open in-store MinuteClinic Health Care Centers

Bartell Drugs announced today (10/31/05) that they are teaming with Minneapolis-based MinuteClinic to provide in-store health care centers.  They will be starting with Bellevue, Renton, Sammamish and Seattle in December.

 

These health care centers will be staffed by nurse practioners who will treat and write prescriptions for minor ailments including strep throat, earaches, bronchial infections and pink eye.  

 

For a full press release, please look toward www.EastsideBusinessWeekly.com

Scoble mentions Eastside Business blog

Robert Scoble, Technical Evangelist and Blogger from Microsoft, mentions the Eastside Business blog at:  http://scobleizer.wordpress.com/2005/10/30/how-to-get-on-memeorandum

 

We have since moved our blog to our own site at www.EastsideBusiness.com/blog.htm

Eastside Business website is being reworked

After yesterday’s Blog Business Summit, http://blogbusinesssummit.com , we are putting the redevelopment of our websites into high gear and the new site should be complete by December 1^st (if not sooner). In the meantime, if you would like to keep up on Eastside Business news, please feel free to sign up for the FREE Eastside Business E-Newsletter by sending an email to Subscribe@EastsideBusiness.com

Did you know that you can post a blog entry by email????

This is a really cool part about blogging.  I just found out how I can post an entry to the Eastside Business blog by simply sending an email!

Now anyone who can send an email can be a blogger!

Get your own blog at www.blogger.com and make sure to check out www.EastsideBusinessWeekly.com

 

Business Blog Summit - Overall Summary

Today's 2005 Blog Business Summit in Seattle was great! Each of the speakers and presenters had a lot of great knowledge and experience to share and I took a lot of info away from it. The entire day was well-planned and professionally organized. It was the first time I had visited Bell Harbor International Conference Center and it was first class all the way. Did I mention how great the food was??? I feel bad for anyone who thinks they have a web presence who was not in attendance at today's Blogging 101 Seminar. I'm sure they will want to get to the next one, wherever it is ... We at Eastside Business certainly learned a lot of great information that we will put to use immediately. Our readers and businesses on the Eastside can look for some substantial changes in our web strategies in the very near future. Thanks again to Steve, Kim and all the other great people at: Blog Business Summit, as well as the great speakers who shared their knowledge today. Joe Kennedy Eastside Business Promote@EastsideBusiness.com

Business Blog Summit - Blog Management: Strategies and Tactics

A panel of blogging experts including Chris Brownrigg of Boeing, Janet Johnson of Marqui and Brian Ratzliff of www.WhatCounts.com in Seattle, and moderated by Buzz Bruggeman. The initial discussion involves screening and editing posts. Boeing's main blog does not accept comments at all. Their marketing (Randy's Blog) blog does accept comments but only by email. Brian talks about how only 11% of the current net audience is involved with blogging. He believes that will be a slow build as the new Microsoft Vista operating system that will support RSS feeds is released, as well as new versions of web browsers that will incorporate news aggregators as well. Janet recommends that all blogs clearly state their mission statement. This will help to keep on topic and relevant. She also points out What the Lawyers Will Say: Blog, but be aware of the risks. The panels talks about bloggers who have had problems with what they have written. There have been cases of people getting fired for making inappropriate comments in their blogs - Buzz points out these are really simply cases of people doing stupid things.

Business Blog Summit - Blog Promotion: Posting isn't enough

This session is being lead by Robert Scoble and Buzz Bruggeman. They both talk about how blogging is the way that word of mouth networking has evolved. How do you get a blog to talk about you? - join in - link to them - be interesting - share information - don't write about your product all the time, provide other interesting information, such as how someone is using your product, testimonials, - have conversations, engage people Use trackback to find out who is talking about you. Feedster.com is a good place to check for who is writing about you, your competitors and your industry. When you are interested in developing a working relationship, linkbacks, etc with a blogger, care enough to find out about and know about who you are approaching. Buzz talks about how both he and Robert are big fans of David Allen. Scoble talks about people who ask him about how to get more traffic. He says that is not the right way to think - think instead about how to get a few key people to read what you are blogging - that's what will really bring the traffic. Buzz said "treat everyone who writes about you as if they're writing for the New York Times" and Scoble chimes in "they are" ... memeorandum.com is a site that Scoble likes to use to find new ideas and interesting people. Buzz recommends the cluetrain manifesto - www.cluetrain.com He is now talking about the importance of talking (and being nice to) the media ... I'm really getting to like this guy ;-) Now is he talking about knowing what the audience is. Both Buzz and Scoble understandably think that press on the web has a lot more impact - I would think this is especially true for companies like theirs that are in a tech business. Scoble's new book Naked Conversations will be out January 9th ...

Business Blog Summit - Choosing a Platform

This session is about Getting started: Choosing a platform, which will be examined by Steve, Byron and Molly. A blogging engine is software that drives your blog. There are many different varieties that can have numerous admin and user features. There is a discussion going on about if and how to migrate from one engine to another, say from a free service (like this msn spaces blog) to a more robust solution with more tools. You want to keep the ability to import and export all your information. Molly seems to be a big proponent of Blogger which can be both hosted on their servers or on those of your own domain host. Type Pad, Word Press, Movable Type, there are many different choices of engines to use, but there is no guarantee that any of them will be around next year or even tomorrow. It seems to be extremely important to keep control of your content so that it won't disappear on you - if your content is important to you. Enterprise level solutions feature tools from blogging and traditional CMS (content management system) and include those such as Drupal, Marqui and others....

Business Blog Summit - Seattle WA - Live! continued

After a break and fine lunch, Janet Johnson, Vice President of Communications of Marqui is telling the group about their experience as the first company to be widely known to have paid bloggers to write about them. They started an ethical debate about the use of blogs. The results are very interesting ... I was lucky enough to have a conversation with Janet during lunch and I pointed out that it has been said that any press is good press. She points out that on Marqui's blog they do not write about their (marketing) products, but they write about how to become good marketers. This gives their blog a better value to both their customers and their potential customers. Another couple of interesting points that she makes is to make sure to engage your detractors and drive to closure. Janet's six rules of engagement: 1) Develop thick skin 2) Be absolutely honest 3) Have a point of view 4) Do Your research 5) Engage your detractors 6) Drive to closure Doug Gastich from Marqui is now showing off some of the features of their web-based marketing integration suite which recently launched. You can find out more at www.marqui.com

Business Blog Summit - Seattle WA - Live! continued

DL Byron is now presenting Smart Blogging: Essential Blog Design and Critical Features Blog design influence: - minimalism - simplicity - usability and focused on content

RSS - Really Simple Stealing????

Here at the Business Blogging Summit in Seattle, Scoble said that RSS might be called Really Simple Stealing .... He also explained that he wants people to steal his posts, because that way they will help generate him extra links and traffic.

Eastside Business Weekly E-Newsletter - Sign Up for FREE

If you are interested in Eastside Business, you will definitely want to sign up for the FREE Eastside Business Weekly E-Newsletter delivered by email every Monday. To sign up, simply send an email to Subscribe@EastsideBusiness.com

Eastside Business Public Web Log

Eastside Business Public Web Log

Hello Readers - Thanks for Being Here!

Hello Readers! It has been suggested more than just a couple times, in fact so many times that I was fascinated by the idea of putting a Blog on our website at EastsideBusiness.com My hope is that people begin to find out about our site and this blog - and that they (YOU) choose to continue to come back here and that you choose to contribute. Let us know what you think, if you are in business on the Eastside and how we can be of assistance. We are here for you. JK

Anyone Need News Clients? How Many New Customers Do You Want?

Are there any fellow entreprenuers out there who would like to have more clients? How much is a new client worth to you in your business? How do you tell other business people about your products and services? How much do you spend on advertising? Is it worth spending a small amount of money to consistently reach an affluent and influential audience like the readers of Eastside Business Monthly? How many new customers would pay for the cost of a full year of advertising? If you are interested in knowing just how little money it costs to Advertise in Eastside Business Monthly, please just send us an email at ads@EastsideBusiness.com